Helius Partners
September 2026

Scope of Work

Marketing Infrastructure & Growth Partnership
Prepared for: Steve Moran
Prepared by: Kyle Benford
Introduction: Byron Low

Steve — following our call. Below is the full scope of work for the marketing deployment layer of your peptide business. Your VSLs, sales funnels, and the interactive quiz app are already in motion. This proposal covers getting all of that in front of the right people at scale, keeping the ad accounts alive, and building the infrastructure underneath the brand.

The campaign uses four core pillars to engage a wide net of potential buyers, affiliates, influencers, and strategic partners. Three engagement tiers are offered below — pick the one that fits where you are right now. All tiers can be upgraded mid-engagement.

Four pillars, one system
📣

Brand & Content

Grow and monetize the Steve Moran brand across X, Reddit, LinkedIn, and podcast channels. Content scripts, posting cadence, and community building — positioning you as the American authority on peptides and weight loss.

🎯

Paid Acquisition

Full Meta ads management. Account rotation strategy, pixel architecture, ban-resistant infrastructure. Weight loss angle creative with proven 13-14% CTR. ClickBank affiliate offer integration with your existing VSL.

🤝

Affiliate & Influencer

Systematic outreach to influencers and affiliates at scale. AI-augmented recruitment across ClickBank, X, Reddit, and email. Connection to influencer marketing agencies with access to thousands of influencers. You negotiate, we set the table.

⚙️

AI Infrastructure

Custom deployment of our AI marketing platform (Rida). Automated outreach, content distribution, lead qualification, and pipeline management. Email infrastructure for strategic partner outreach — compound pharmacies, manufacturers, formulation labs.

How we move
1

Onboarding — Week 1

Infrastructure standup. Everything is built before a dollar of ad spend goes out.

  • Shared calendar and weekly call scheduled
  • X account audit or creation — profile, bio, pinned content
  • Meta Business Manager setup — ad accounts, pixels, conversion API
  • Account rotation architecture configured
  • ClickBank / VSL funnel integration
  • Email infrastructure warmup begins (Tier 3)
  • AI marketing platform (Rida) configured for your offer
2

Strategic Alignment — Week 2

Content and creative finalized. Ad angles approved. First campaign ready.

  • Content scripts delivered — 3-5 pieces for your first cycle
  • Weight loss angle creative for Meta — copy, visuals, landing page alignment
  • Meta ad creative — copy, visuals, landing page alignment
  • Affiliate outreach lists compiled (Tier 3)
  • Influencer target list compiled (Tier 3)
3

Launch Campaign — Week 3

Initial test of campaign through a smaller segment. Data starts flowing.

  • Initial ad spend test at $300-400/day
  • Content goes live on X
  • Affiliate outreach begins (Tier 3)
  • Influencer outreach begins (Tier 3)
  • Reddit engagement begins (Tier 3)
  • First weekly strategy call
4

Scale — Week 4+

Data drives decisions. Spend scales as numbers confirm.

  • Ad spend scales 10%/day based on performance
  • Break-even optimization first — reorder rates compound profitability
  • Content cadence locked — weekly recording cycle with Steve
  • Bi-weekly performance reporting — spend, ROAS, CTR, CPA
  • Strategic partner outreach to compound pharmacies (Tier 3)
  • Podcast booking outreach (Tier 3)
Choose your tier
Tier 1
Managed X Account
$5,000
6-month engagement
6 Months
  • Full X account management
  • Reddit (multi-account)
  • Content scripts — 3-5 pieces per cycle
  • Audience targeting (Money Twitter)
  • Community building & networking
  • Weekly strategy call (30-60 min)
  • Monthly performance report
Tier 2
Ads Management
$8,000
6-month engagement
6 Months
  • X account management
  • Reddit (multi-account)
  • Meta Business Manager setup
  • Account rotation & pixel strategy
  • Weight loss angle creative (13-14% CTR)
  • ClickBank / VSL funnel integration
  • Spend scaling protocol ($300 → $5K/day)
  • Bi-weekly performance review
Tier 3
Full Stack Partner
$15,000
12-month engagement + revenue share
12 Months
  • Everything in Tier 1 & 2
  • Influencer sourcing & outreach
  • Affiliate recruitment engine
  • Email platform — pharmacy outreach
  • LinkedIn positioning
  • AI marketing platform (Rida)
  • Podcast booking
  • Strategic partner identification
  • Monthly strategy session
  • Quarterly business review
  • Negotiated revenue share

↗ Revenue Share — Tier 3 Only

Tier 3 includes a negotiated percentage of revenue generated through channels we manage. Structure and percentage to be agreed in writing before work commences. Aligned with your growth — we earn more when you earn more.

Capability Tier 1 — $5K Tier 2 — $8K Tier 3 — $15K
X account management
Reddit (multi-account)
Content scripts & weekly call
Meta ads management
Google Ads management
Account rotation & pixel strategy
ClickBank / VSL integration
Influencer sourcing & outreach
Affiliate recruitment engine
Email platform (pharmacy outreach)
LinkedIn positioning
AI marketing platform (Rida)
Podcast booking
Strategic partner identification
Revenue share
Engagement length6 months6 months12 months
Who does what

Helius Partners (Kyle Benford)

  • Build and manage all marketing infrastructure
  • Manage X account — content, engagement, growth
  • Manage ad campaigns — Meta, Google, spend scaling
  • Account rotation and ban-resistance strategy
  • AI marketing platform (Rida) deployment and management
  • Affiliate and influencer outreach at scale
  • Email infrastructure and strategic partner outreach
  • Content scripts and creative direction
  • Weekly / bi-weekly / monthly reporting
  • Mediate communications from contact to close

Steve Moran

  • Record 3-5 content pieces per cycle using provided scripts
  • Attend weekly strategy call (30-90 min depending on tier)
  • Prompt attendance to meetings set with partners / investors
  • Input and approval on ad creative and content direction
  • Transparency on business operations and margins
  • Fund ad spend directly (separate from engagement fee)
  • Negotiate influencer / partner deals (we set the table)
  • Open communication via email or agreed channel
The fine print, plainly

Payment

Full amount upfront to commence work. Ad spend is separate — billed directly to your card through Meta/Google. We never touch your ad spend funds.

Ad Spend

You fund ad spend directly. Start at $300-400/day, scale 10%/day based on performance data. At 30 days, you could be at $5,000+/day if numbers justify it. Your call on pace.

Your Time

Tier 1: ~90 min/week. Tier 2: ~60 min/week. Tier 3: ~2 hours/week. We handle everything else.

Upgrades

Any tier can be upgraded mid-engagement. Difference is prorated. Start at $5K, want the full stack after 30 days? We credit the $5K toward the $15K and extend to 12 months.

Cancellation

30-day notice required. Work continues through the notice period. No cancellation fees. If we're not delivering, you shouldn't be locked in.

Revenue Share

Tier 3 only. Negotiated percentage of revenue generated through channels we manage. Structure and percentage agreed in writing before work commences.

Ready to move?

Select a tier above. Sign below. Click to pay. We start within 48 hours. You said end of next week you're going full blown — we can have infrastructure live before that.

Sign this agreement

By signing below, you agree to the scope of work and terms outlined on this page.

↑ Select a tier to begin
Questions about the proposal?

Rida is our AI marketing agent. She can answer questions about this proposal, the tiers, the process, and what happens after you sign. She can also take your amended terms back to Kyle.

R
Rida
Online
Hi Steve 👋 I'm Rida, Kyle's AI marketing agent. I can walk you through the proposal, answer questions about the tiers, or take amended terms back to Kyle. What's on your mind?